Monday, October 8, 2012
Getting beyond your warm market
The other night, I was laying in bed after listening to a conference call. Too excited to go to sleep, I dictated some notes for today's post. We have implemented some awesome marketing tools, but for new people to the industry, they may seem overwhelming. We all know the stress associated with trying to keep up with too much at once. We all know why we start businesses and why were looking for something else to supplement our income so its very important to keep up that momentum and focus. Read the tips below or
1. Get started early. Don't be like me and wait until you have all the info and understand everything. I waited 45 days before I began marketing my business. Do your due diligence and research the company but don't use that as an excuse to delay your profits.
2. Take advantage of the sizzle call. This is a good way to get the business in front of people. The key to this is in the follow up. After they listen to the call, have them text you and ask them if they would like more information. People need direction so if you don't ask, they wont tell.
3. Use the memory jogger sheet. It's priceless. It helps you go into your phone and find the contacts. We normally don't keep people's occupation along with their name and phone number. This allows you to match up the occupation and gives you an opening when contacting them.
Here is an example of using the memory jogger.
ex. Hi (Mr, Florist) how's business. Hey look, I'd like to partner with you to help you grow your sales. How about adding a cellphone payment center in your shop to increase walk-ins Its free for them to use their site to make payments and you can give them an incentive towards your products for doing so.
Companies that have long wait times are perfect for this. Restaurants, car repair shops, hair salons, barber shops, etc. Use these tips to get started immediately and reach your goals that you had in the first place!!